Privacy Policy

PRIVACY POLICY

Effective Date: May 2014

This Privacy Policy (“Policy”) applies to P.F. Chang’s China Bistro, Inc. and Pei Wei Asian Diner, LLC, and their respective affiliates, subsidiaries, divisions or designees (collectively, “PFCB,” and as the context may require, “our,” “us,” or “we”). This Policy describes how PFCB collects customer personal information, and how we use and share the information we collect, and also provides guidance on how you can manage the personal information that you provide to us. We provide this Policy to help you make an informed decision about whether to continue to access our services.

Personal Information Collected

The information that we may receive and collect from you depends on what you do when you visit our restaurants or websites or use our mobile applications (e.g., your name, email address, address, telephone number, or credit card information).

You may provide us with additional personal information when you create an account and interact with our websites’ or mobile applications’ features and functionality.

Tracking Technologies (Cookies, etc.)

We use tracking technologies such as cookies and similar technologies to measure usage during your visits to other websites and provide information and advertising that will be of most interest to you. More info

We may collect additional information from you (e.g., unique device identifier, device’s operating system, or mobile carrier) if you access our websites or other applications through a mobile device.

Disclosure of Information

By interacting with us and using our services you agree that we may share your personal information and other information we collect with our affiliated companies, ad networks, social networks, our service providers and legal advisors, law enforcement, and others if there is a change of control, and otherwise as set forth in the Policy.

Your Information Choices

You can control whether you receive promotional communications from us.

Access and Review Options

You can change your information at any time by editing your online account. You can also ask us to modify information we have about your account by contacting us at [email protected] or as otherwise set forth in the Policy.

We may retain certain information for legitimate business and archival purposes and if required by law.

Updates to this Privacy Policy

We may notify you about material changes to this Policy by posting a new effective date on our websites.

Contact

Questions about our Privacy Policy or about our handling of your information may be sent to [email protected] or as otherwise set forth in the Policy.

This Policy describes how PFCB collects customer information and uses and shares the information collected. Under this Policy, “Information” means information, including personal information, collected from anywhere, including our restaurant locations in the contiguous United States, our websites at www.pfchangs.com and www.peiwei.com, and other websites where we post this Policy (collectively, the “Sites”), as well as our other mobile websites, mobile applications, services, tools, and other applications that link to this Policy (collectively, the “PFCB Applications”). This Policy also provides guidance on how to manage the Information that you provide to us. We provide this Policy to help you make an informed decision about whether to continue to access PFCB Applications or our services. This Policy should be read in conjunction with the Terms of Service located on our Sites, which is incorporated herein by reference.

Our goal is to collect and use only that Information that we think is required for our legitimate business interests, or that helps us to better understand your interests and improve your experience of using our Services.

1. Information We Collect

• Information Collected Directly From You
You can browse our PCFB Applications without telling us your name or revealing other personal information about yourself. The Information that we may receive and collect from you depends on what you do when you visit our restaurants or Sites or use other PFCB Applications or the services accessed through or provided by our restaurants or PFCB Applications (collectively, the “Services”). For instance, if you create an account for online ordering, make reservations online or via our mobile applications, fill out customer comment cards, participate in a promotion, or join our customer loyalty programs or email lists, you give us your personal information. You may also give us your personal information when requesting that we contact you.

• Surveys and Promotions
From time to time, we may request Information from you and other users via surveys or contests or sweepstakes. Participation in these surveys, contests or sweepstakes is completely voluntary. Contact information may be used to notify the winners and award prizes and file winners’ information as required by law. Survey information will be used for the purpose(s) of the survey.

• Content You Post
PFCB Applications are designed to enable you to communicate with others; any Information or content you post when participating with PFCB Applications and social media sites, plug-ins or other applications becomes public information, depending upon your privacy settings, and is subject to redistribution by PFCB and other third parties. There is no expectation of privacy when posting content or otherwise participating in such interactive forums and we have no control over how other users may use the information you make public. Therefore, you should exercise caution and discretion when disclosing your personal information in a public submission or posting.

• Information Collected Through Tracking Technologies
In addition to any Information that you choose to submit to us, we and our business partners may use a variety of tracking technologies (including cookies, flash cookies, web beacons/GIFs, HTML5, embedded scripts, e-tags/cache browers/web logs) (“Tracking Technologies”) that automatically (or passively) collect certain information from your computer, mobile, or other access device (“Device”) whenever you visit or interact with the PFCB Applications or third party websites, including your Device identifier, the type and version of Internet browser software you use, and your operating system. We may also collect password information from you when you log in, as well as computer and connection information. During some visits we may use software tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information. Certain features of our Services are only available through the use of Tracking Technologies. We may use Tracking Technologies for a variety of purposes, including the following:

Operationally Necessary. We may use Tracking Technologies required for system administration, to prevent fraudulent activity, improve security or allow you to make use of our Sites’ functionality.

Performance Related. We may use Tracking Technologies to assess the performance of our Services, including as part of our analytic practices to improve the content offered through the Services.

Functionality Related. We may use Tracking Technologies to tell us, for example, whether you have visited the Sites before or if you are a new visitor and to help us identify the features in which you may have the greatest interest.

Targeting Related. We may use Tracking Technologies to deliver content, including ads, relevant to your interests on PFCB Applications and third-party sites based on how you interact with our advertisements or content as well as track the content you access.

• Targeted Advertising
We may use Tracking Technologies to collect Information about your visits over time and across the PFCB Applications and other third-party web sites, as well as information received from other sources, in order to serve more targeted advertising to you. To serve ads we use a variety of third-party advertising service providers, including networks, data exchanges, ad servers, analytics providers and others. These third parties may use Tracking Technologies to send, directly to your Device, the advertisements and links that appear on the PFCB Applications. They automatically receive your Device identifier when this happens. Their tools may also limit the number of times you see the same ad and help measure the effectiveness of advertising campaigns. Third parties may also use information gathered from your use of PFCB Applications to serve targeted advertisements to you on third-party websites and applications. Some of the advertising service providers may be members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. If you opt out of receiving targeted ads in this manner, you will continue to receive advertising messages, but they will not be customized to you based on your use of PFCB Applications or third-party websites. If you would like more information about advertisers’ use of tracking technologies and about your option not to accept them, you can go to www.networkadvertising.org. To learn more about how interest-based information is collected, whether the companies we use are part of an industry network regarding behavioral advertising, or to know your choices about not having information used in this manner, you can go to www.aboutads.info. Please note that the opt-out is cookie-based and will only affect the specific computer and browser on which the opt-out is applied.

• Third-Party Tracking Tools
We use Google to serve first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to the PFCB Applications. To learn about Google Analytics’ currently available opt-outs for the Web, click here. To learn more about how Google uses cookies in advertising, you can visit the Google ad and content network privacy policy located here. You can opt out of receiving interest-based Google ads, or customize the ads Google shows you, by clicking here

• Browser “Do Not Track” Signals
Some third-party browsers provide “do not track” machine readable signals for websites, which are automatically applied by default and therefore do not necessarily reflect our visitors’ choice as to whether they wish to receive advertisements tailored to their interests. As a result, we do not respond to these signals.

• Notice Regarding Geo-location Functionality
Information gathered from your use of the PFCB Applications may be combined with information from third-party sources to identify your location by state and region (“Regional Location”). Certain of our mobile PFCB Applications have search functionality that gathers aggregate location data about visitors who are in or near our restaurants, and when visitors opt in, allows us to collect information about their precise geographic location (“GPS/Geo-location”). If you agree to have your GPS/Geo-location collected, we may use and retain that data to provide you with information about restaurants in your area or carry out marketing and other activities contemplated by this Policy. When you have GPS/Geo-location software running on your Device, we may only collect that Information as controlled by your privacy settings on your Device.

• Mobile Information
When you access PFCB Applications on a mobile device, we may use the Information collected for any purpose set forth in this Privacy Policy. For example, we may use the Information to provide you with location-based services, such as advertising, search results, and other personalized content. We may collect Information regarding your mobile carrier, Regional Location and, if you opt in, GPS/Geo-location.

• Information About Others/Inviting Friends
From time to time you may choose to submit personal information about other people to invite them to use our Services. Inviting friends is always optional. Please be aware that when you use any send-to-a-friend functionality on the PFCB Applications, your email address may be included in the communication sent to your friend.

• Information From Other Sources
The Information we collect may be combined with information from outside records (e.g., demographic information, navigation information, and additional contact information) that we have acquired in accordance with the law. We may also acquire Information from other sources about your visits over time and across other third-party websites, in order to serve more targeted advertising to you on the PFCB Applications.

• Contacting Us
When you provide us with Information in connection with a particular activity or sign up for our Services (including by providing an email address or telephone number in connection with that activity or Service), you agree that this action constitutes a purchase or inquiry establishing a business relationship with us. You expressly consent to our communicating with you using the Information you provided to us. This means we may contact you by email, telephone (including by recorded message and with the use of automated dialing equipment), text (SMS) message, or any other means of communication that your wireless or other telecommunications device may be capable of receiving. You attest that you have the legal authority over any telephone number you provide to us and can provide us with the authorization to contact you.